At Jon Renau, we pride ourselves on innovation, quality and education. Through our 40+ year journey we have learned one thing: we never stop learning. We believe that designing great products and providing outstanding service is simply not enough in today's ever-changing landscape of retail sales. We view our partnerships with our retailers as our direct extension to the clients out there who need our support through their hair loss journey.

Join us at CORE Masterclass to elevate your expertise in the Alternative Hair Industry. Learn from the experts at Jon Renau with two days of certification for Business Development Strategies + Professional Customization.



 Day 1 | COREMasterclass: Business Development Strategies


— Capture Clients + Gain Market Share —

How the alternative hair marketing is evolving

Understanding who they are and how they shop (client of today + client journey)

Client consultation: review the consultation form to find the best solution


— Increase ROI, Reduce Returns, Maximize Your Time —

Top-selling styles and how to present them

Features + benefits of synthetic, heat-resistant fibers, + human hair

Breaking the color code

Solutions for every stage: what the base materials offer

Measure for every stage of hair loss 


— Increase Brand Awareness + Impact Purchase Decisions — 

Define your story (who you are and what makes you different)

Create engaging + educational content


— Client Retention Strategies —

The importance of follow up

Turn complaints into positive reviews

Revive dormant clients

What is your intention?




 Day 2 | COREMasterclass: Professional Customization

— Consultations —

• Base designs + fibers

— Customization —

Style - fringe, baby hairs, front hairline

Cutting a topper

Removing density 

The journey of alternative human hair

Rules of coloring alternative human hair

Alterations + table set up

Altering a 100% hand-tied cap

Altering a wefted cap

Creating the perfect custom order


— Servicing + Client Retention—


Proper care, refurbishment & styling of synthetic, heat defiant and human hair

Repairs - lace front, removing frizz from synthetic and heat resistant synthetic fiber

Human Hair Care and treatments

Hair replacement certification information